Self Promo--Top 10 Ways To Get Noticed

This Is Only a Test
Jacob North Companies, Lincoln, NE
A man named Herman Rorschach devised a test that analyzes personality via blocks of ink. Since Jacob North Companies had been testing itself through ink on paper, it seemed only fitting that the pair should merge.

Jacob North's low-tech, high-interest promotion, the Rorschach Test, was developed with the help of a local agency, Bailey Lauerman & Associates, which presented Jacob North with the idea, according to Debbie Hardesty, vice president of sales.