Self Promo--Top 10 Ways To Get Noticed

The criteria set forth here is relatively simple. An award-winning, self-marketing piece has a creative hook, an eye catcher that brings a smile to the face and an "ooh, nice," to the lips. They're not run-of-the-mill capabilities brochures or stock calendars with the company logo affixed. No, these items find their way to the desks of existing clients or prospects. And they stay there, in full view, with your company name and/or logo staring them in the face each morning, while company X's brochure gets stuffed in a filing cabinet with the scores of other would-be prospects.