Self Promo--Top 10 Ways To Get Noticed

The parade of promos began in January, with a business letter detailing the equipment investments. In the spring, Berman followed with the distribution of—think back to your childhood—a Slinky, with the tagline, "We're stretching to meet your needs." Included with the toy was a fold-out pamphlet that announced the company's newest additions, along with some fun facts and history of the Slinky.