Self Promo--Top 10 Ways To Get Noticed

On April Fool's Day, Berman sponsored—and sold out—a "Creativity Seminar." The commercial printer produced a challenging invitation announcing its selection as Adobe's partner for the introduction of the new software product, InDesign. The promotions heated up in July with a series of four educational post cards, complete with eye-catching color and dazzling graphics. In October, Berman sponsored a seminar titled, "Digital Workflows: The Future of Design for Print."