Self-Promotion Campaigns -- Maintaining Mind Time

WHEN IT comes to getting face time with print buyers, quite often the key to success is securing real estate—a small area on the buyer’s cubicle shelf, or a patch of wall in need of garnish. Achieving staying power in the minds of buyers is the reward of the creative, the motivated and ingenious. Want to dazzle the print buyer? Do something different. Come up with an idea that hasn’t been done ad nauseam. Wedge your way onto the corner of the print buyer’s desk with something that is too cute, kooky, goofy or otherwise indispensable.