Self-Promotion Campaigns -- Maintaining Mind Time

Southeastern Printing
Stuart, FL

Sometimes it is the execution, and not the promotion itself, that makes a campaign most effective. Southeastern Printing is a prime example. The Florida printer had devised a creative promotion called “The Leader of the Pack,” which utilized a poker playing theme.

But, according to Joanie Lotz, marketing manager, the campaign lacked a structured, formal prospecting program. They were just given to some customers and prospects. There wasn’t a game plan aimed at leveraging the kit.