Self-Promotion Campaigns -- Maintaining Mind Time

When the supply of poker kits dried up, the printer decided to go in a somewhat different direction. Keeping the playing cards—all 52 showcase different Southeastern capabilities or company facts—intact, the theme was switched to “The Magic of Southeastern Printing.” Introduced last April, Southeastern opted for a turn-of-the-century magician motif, inspired by the movie “The Illusionist.” A photo shoot of a magician was set up at a local theater, and the images were employed in an 81⁄2x11? color booklet that touts all of Southeastern’s capabilities.