Self-Promotion Campaigns -- Maintaining Mind Time

“If it was a simple brochure, it would probably get tossed in the waste basket,” Lotz says. “It’s gotten us in the door at countless places. Sometimes, people are so knocked out by it that they’ll ask us to give them a quote for doing a deck of cards or something similar.”

Case in point: The Orange Bowl committee sent an RFQ to Southeastern for a project that commemorated the 75th anniversary of the college football classic. The committee also handled the bowl championship (BCS) title game a week later at Dolphin Stadium (the same venue) and wanted to have a piece to use for both events.