Self-Promotion Campaigns -- Maintaining Mind Time

While the cards may prompt the desire for imitation, it is the execution of the game plan that truly leverages the effectiveness of the promotional campaign.

“This is the first in a series of many in-person drops. We’ve taken the process of putting the sales rep in front of the customer,” Lotz adds. “It shows that prospect how much we want their business. It’s a structured, disciplined program.”