Self-Promotion Campaigns -- Maintaining Mind Time

But old-school printers scoff at the idea of a printed product that isn’t produced in-house. And, while you’re at it, why not make the most of your firm’s ability to provide variable data personalization to the project?

That seemed logical to Eric Webber, president of Cohber Press, who fired up his Kodak NexPress 3000 and created a piece that spoke to customers and reminded them to take care of business.