Self-Promotion Campaigns -- Maintaining Mind Time

“We wanted to make sure, from a marketing perspective, that we’d have top-of-mind awareness with customers,” Webber says. “The idea was for something that would have our name and provide a subconscious, if not conscious, visual for the customer of what we do, day in and day out.”

The personalized images, some of which came from the Kodak library, but mostly conceptualized and designed by the Cohber team, incorporate the recipient’s name in 13 scenarios. Images include a New Year’s wish written in the snow, a star on the Hollywood Walk of Fame, a fish’s bubbles forming the name, and a barrel of wine with the recipient’s name stamped on the end.