Self-Promotion Campaigns -- Maintaining Mind Time

In two of the months, January and September, the recipient was reminded to “call Eric at Cohber.” During those months, Cohber executed a “full-court press,” sales-style, making sure buyers received a phone call to follow through on the calendar reminder.

The promotional product has also had some unintended, but positive, consequences. Overall response was so overwhelmingly positive that Cohber got to work early on the 2009 edition; this one was printed using all in-house concepts, no stock imagery.