Self-Promotion Campaigns -- Maintaining Mind Time

Clemens wanted to underscore the company’s strengths in variable data digital printing, given its ability to not only turn jobs in 24 hours, but produce work that is of optimal quality. The promotion seems to have struck a chord with customers, as Reflections has needed to rerun samples four times.

“We try to produce promotions that are unique enough that people want to keep them,” Clemens says. “A postcard would have went in the trash the minute somebody got it. A small percentage of our loyal followers would’ve read it and gleaned the information. We try to do things that will get past our everyday clients and get to prospects that might prompt a phone call. Some recipients even want to recreate it under their own brands.”