Self-Promotion Campaigns -- Maintaining Mind Time

Clemens also tapped a cultural icon for another shelf-sticking concept aimed at keeping Reflections’ name visible to customers. Called the “Purple Predictor,” this shake-and-read fortune teller is a tip of the cap to Mattel’s Magic 8-Ball. Smaller than the standard 8-ball, the Purple Predictor is roughly the size of a baseball, with the Reflections logo in silver on the purple sphere.