Self-Promotion Contest -- First Impressions Really Do Matter

Caveat printer! Do you know what your competitor, er, colleague down the street is doing to attract new customers and possibly take away some of your market share?

Chances are, it's not a calendar adorned with scantily-clad females. That may fly with the good people at Snap-On Tools, but in a business where image—the printed one, that is—is indeed everything, it behooves printers large and small to develop promotional pieces that not only accurately and succinctly inform people of your products and services, but also incorporate a nice sampling of those capabilities. Make print buyers remember your name...make them want to keep your little gizmo on their desks. Be innovative and creative, which will keep you, at worst, in step with the printer down the street.