Self-Promotion Contest -- First Impressions Really Do Matter

Tell-tale Primer

Mossberg & Co.

South Bend, IN

WHEN IT comes to using coatings, Mossberg & Co. wanted to show potential customers the capabilities, but also the limitations. "We felt it was important to show some of the shortcomings and tradeoffs of certain coatings, so there are no surprises on-press, which cost time and money," says Amy Bladow, who chairs Mossberg's marketing committee.