Self-Promotion Contest -- First Impressions Really Do Matter

The result was "Breakfast at Stephanie's: An Unvarnished Romance," a coating primer that serves as a reference tool for clients. Printed on a six-color Heidelberg Speedmaster CD press with a slipcover, its goal is to assist in the design process—to determine where and when to use coatings.

The book is broken down into four-page segments. The first four pages are on a glossy stock printed with CoCure inks. The next four are on glossy stock using conventional inks, followed by four pages on a dull stock with CoCure inks and four pages on a dull stock with conventional inks. Four images are repeated in each section to allow users to compare the paper, ink and coating variances while viewing the same image. A front-cover foldout provides a pie chart template to identify the various coatings. Each facing page is coated the same as the foldout to allow for comparison.