Self-Promotion Contest -- First Impressions Really Do Matter

Wide and Wonderful

Worth Higgins & Associates

Richmond, VA

WORTH HIGGINS didn't have to leave town to find a source of inspiration to tout its new six-color, 40˝ Komori sheetfed press. There were two obstacles to overcome: one, how to shake the perception of Worth Higgins as a half-size shop and, secondly, how to stand out in a market already teaming with full-size presses, all the while touting the value of the new capabilities?