Self-Promotion Contest -- First Impressions Really Do Matter

Speaking of packages, the movie reel tin containing a package of popcorn and an introductory card was enticement enough for our judges to want to watch the video.

"To date, we have distributed 158 video introduction kit packages or single videos," notes Sylvia Konkel, vice president of marketing. "Our sales force reports that after sending the video package to a prospective customer, they are more than 50 percent likely to get an appointment with the contact on the next phone call because the contact is already warm to the offer.