Self-Promotion Contest -- First Impressions Really Do Matter

"In the past year, we have converted 15 percent of the new customers who received the video package and/or viewed the video as part of their introduction to EU Services. We also have had existing customers use this video as a training tool for their new print and mail buyers. We believe the video will continue to enhance our marketing efforts and add value by helping to decrease the lead-to-conversion cycle for our sales force."