Self-Promotion Contest -- First Impressions Really Do Matter

Warming to the Task

The Gray Printing Co.

Fostoria, OH

WITH VOICE mail placing a gate keeper at everyone's doorstep, Scott Gray, vice president of sales and marketing, instead sought a way to make potential clients pick up the phone and call Gray Printing. Knowing that Gray Printing, a 114-year-old, family-owned business, needed to wow prospects to get them to call, the printer devised the coolGray/warmGray promotion.