Self-Promotion Contest -- First Impressions Really Do Matter

The hook begins with a prospect receiving a can opener with the message, "Hang on to this opener. . . You'll really flip your lid."

A week later, the prospect receives a paint can-styled cylinder through the mail, personalized with the prospect's logo from a Website or the prospect's business card. A message inside the can reads, "We're with it, we're cool and we want to be in with your hip crowd. We'd like to talk to you about our direct-to-plate..." Along with the note and a request for the prospect to call and set up an appointment is a pair of coolGray sunglasses.