Self-promotion Contest Winners -- Keeping it Real

by Kristen E. Monte

Associate Editor

So, your clients aren't buying the 'Trust us, we're the best' line of marketing any more? Apparently the winners of the 17th annual Printing Impressions Printer's Self-Promotion Contest feel the same way.

Judging by the entries of the past, we have seen an assortment of campaigns, ranging from the extravagant (during better economic times), to the simplistic in recent years. This year's crop seems to focus on getting the job done efficiently and effectively, while remaining true to their core businesses.