Self-promotion Contest Winners -- Keeping it Real

The campaign created just the buzz that Daily was looking for to increase their sales. The printer has experienced an increase in sales of about 10 percent this year. The piece was received very positively by the sales force, and has become a popular marketing tool.

Daily Printing invested approximately $60,000 in the campaign, which was amortized over three years—the approximate shelf life of the brochure. Manuel feels the money was well spent.