Self-promotion — You Are What You Print

Courses during the day-long forum included “How to Troubleshoot On-press,” “How to Read Color Bars for Consistency” and “Color Theory and Color Standards.” According to Pictorial execs, both attendees and industry experts described the pressroom seminar as “an overwhelming success.”

Similar events include a “State of Perfection” demonstration at Dallas-based Buchanan Visual Communications, co-sponsored by Mitsubishi Lithographic Presses, at which 75 guests gathered to see the firepower behind Buchanan’s (then) newly installed 12-color, 40˝ Mitsubishi Double Diamond 3000R convertible perfector with dual coaters.