Self-promotion — You Are What You Print

In El Cajon, CA, Ad Mail Direct wanted to promote its new VDP capabilities, and it, too, held an open house to showcase the new technology. (Both Innovation Printing and Ad Mail Direct purchased new Xerox iGen3 digital presses.)

Getting Into the Act

Even quick printers are getting into the act. The owners of Sir Speedy, Naperville, IL, were faced with the decision whether to renew their contract for the franchise. Kent and Julie Phillips decided to stick with the business, but wanted to “re-launch” it. So, they moved to a new, larger, more conveniently located center, and upgraded the print shop’s capabilities. A Presstek 5334 DI was installed and an open house planned.