Self-promotion — You Are What You Print

It’s not uncommon for printers to hold open houses and educational seminars, especially when they’ve invested in new equipment and want to show it off. However, not all seminars and open houses are focused on new technology or extended capabilities. Some are held for other reasons altogether.

A few printers are gearing their self-promotion efforts to tie in with the sustainability movement. Sandy Alexander, of Clifton, NJ, co-sponsored (along with the New York Chapter of the AIGA ) a full-day symposium called “Grow: Design for Sustainability,” highlighting the integration of the graphic arts industry with the global business shift toward sustainable practices. The symposium sold out.