Self-promotion — You Are What You Print

Enterprising print service providers are also using their own technology in creative ways to get their message out. For example, a winning entry submitted by Seattle-based Revolution Inc. in the DICE Awards competition was a board game called “Get Revolution.” The game is customized for each customer and includes the customer’s specific business challenges, represented both in the game and game pieces, which often represent the client’s key competitors. The game is packaged in a box that looks as though it could have come from Parker Brothers or Hasbro, and includes images of the sales rep and the target customer’s logo.