Self-promotion — You Are What You Print

The “Wow!” Factor

Merritt Graphics incorporated the new storefront idea into its relocation plan when it moved from an industrial complex in New London to a new facility in a strip mall of a popular retail/shopping area. Perry decided when it was time to move, that it was time to let the world know about Merritt Graphics’ growing capabilities. “I wanted something that would make them say, ‘Wow! I didn’t know you did all those things!’ So, we hired a store interior designer and a graphics designer to create the gallery. I gave them one assignment: Create a ‘Wow!’ factor that covers all of our product offerings.”