Self-promotion — You Are What You Print

There’s a printer on the opposite side of the country—and opposite side of the self-promo spectrum—that prefers to keep its two-story, open-air lobby nearly bare. That’s what the owners of Carlsbad, CA-based Modern Postcard had in mind for the design of their ultra-modern facility.

The lobby, like the rest of the interior of the building, has an industrial, black and stainless steel decor, and consists of a glass entrance, a receptionist desk, and a massive spiral staircase leading to the offices upstairs. There are no decorations, no artwork, no product displays. It’s spacious and airy, and empty.