Self-promotion — You Are What You Print

Modern in look (the architecture of the building), modern in concept (direct mail advertising via postcards) and modern in marketing strategy (the company helps customers develop their own advertising plans/marketing messages, compiles mailing lists and tracks the effectiveness of the campaign).

But Modern Postcard does more to promote itself than “sell” its modern image, products and services. The marketer/printer began hosting its Modern Marketing Days (MMD) in 2006, and the four-day conference was so successful it has become an annual event. Held in February each year, MMD features marketing insights, keynote speakers and networking opportunites. Nearly 30 top industry experts are on hand to educate businesses on topics such as creative design, data analysis, postcard campaigns, variable data printing, generational marketing and database development. The 2007 event drew 200 attendees.