Sell! And Save the Economy! --DeWese

The customers won't like it, but what can they do? You all did it. Tell 'em that you are implementing the price increases that you've forgone for 20 years and that your increase is far less than the increase in the price of gasoline.

Most of the customers won't even notice the increase but, if they do, tell them your costs have zoomed up over the past two decades, and they should go suck eggs.