Selling Customized Communications to be Focus of GRAPH EXPO Seminar

CHICAGO—Sept. 21, 2010—OK, so as a provider of graphic communications you’ve made the critical leap into the world of digital color print. You understand that digital print is more than just short-run and print-on-demand, and that buyers need personalized and relevant content to maximize the ROI of their media-spend. So you invested in a variable data print solution. Now, the market is demanding that these services be integrated with on-line solutions such as Websites, personalized URLS, QR codes, email and SMS text messaging.