Selling Digital Printing--Making Money, Digitally

For SPG Graphics, the signs couldn't be any clearer. Customers wanted quicker turnarounds, but they weren't about to sacrifice quality—or cash—for speed. Their expectations pointed SPG to one sole destination: digital printing.

"It was inevitable," explains Beth Coleman-Stout, marketing and digital business manager for the Indianapolis-based company. "Customers were going to continue to expect jobs faster, but they weren't going to change their expectations from a color or quality standpoint."