Selling Digital Printing--Making Money, Digitally

"An artist will do a run of 500," explains Brian J. Malam, ProColor's digital printing specialist, "and we'll number them one of 500, two of 500..."

Although ProColor has found markets for variable data imaging, Malam believes that this service is in its infancy. In his opinion, the industry recognizes the potential of variable data, but still hasn't explored it completely.