Selling Digital Printing--Making Money, Digitally

"There are people that have an intellectual feeling for it," he notes, "but really haven't bought into the program yet."

Craig Barber, for one, appreciates the possibilities of variable data imaging. And, as president of the Printing Center in Great Falls, MN, he plans to take advantage of these possibilities courtesy of his company's T/R MicroPress cluster printing system. "We intend to get into variable data printing," he announces. "The market is going in that direction."