Selling Digital Printing--Making Money, Digitally

"Before, we were charging our customers $50 or $75 for a color proof, or we were eating the charge," Barber says. "Now, we're running the proofs out on this copy machine, and you're looking at a $2 copy. And [customers] are more than happy with that for a proofing system."

Digital Short Orders

In Pasadena, CA, Castle Press is using its Xeikon 32D as a proofing system of sorts. Customers can see samples printed from the Xeikon before sending a job to one of Castle's conventional offset presses.