Selling Digital Printing--Making Money, Digitally

"[The operator] had all five units going on a big job the other day, and then a rush job came in for 500 copies," Barber says. "She just turned one unit off and ran that rush job on it."

ProColor also enjoys quick turnarounds with digital printing. In fact, the company added two DocuColors for the sake of redundancy. Since ProColor pushes the on-demand concept with customers, it needs to deliver.