Selling Digital Printing--Making Money, Digitally

"The service that we offer and the turnaround we commit to don't allow us to be down for even a few hours at a time," Malam says.

"By having two machines, we always have one running."

And as long as the systems keep running, the market for digital printing shouldn't run out of steam. "This technology is here to stay," Kinney says. "I love the fact that I can walk over there and give them a CD or a disk, and in 15 minutes, I can look at a four-color, two-side-printed piece. It really is instantaneous."