Selling Digital Printing--Making Money, Digitally

Still, there are bucks to be made. This may sound redundant, but it's a point worth repeating: Digital doesn't sell itself. A wise marketing plan mixed with a modest digital printing department is a recipe for success.

Tour de Force

As part of its promotional campaign, SPG ran tours to build client interest in the Quickmaster DI. "When [customers] see a hands-on demonstration, the little light bulb goes off and they say, 'Oh, I know what job I can put on that press,' " Coleman-Stout says. "They have to see it to understand it."