Selling Digital Printing--Making Money, Digitally

"We think advanced variable data with the ability to swop out images and type on the fly will be very important in the future," Fowler says.

Bill Marrale, vice president of marketing and sales support at KAR Printing, agrees. This Miami Lakes, FL-based printing company recently installed an Indigo E-Print 1000+, complete with Yours Truly, Indigo's software package for personalization.