Selling Digital Printing--Making Money, Digitally

"The dealership can send a letter, saying, 'Dear John: We know you enjoyed purchasing through us a red Firebird with black leather interior and a convertible top, and we understand at that time you qualified for 9.6-percent financing. Your lease is now expiring. Please come in and accept this token as a personal gift for doing business with us. And, incidentally, because you're such a valued customer, we are willing to give you a three-year lease for this brand-new 1998 red Firebird with black leather interior and a convertible top, pictured below. And we'll give it to you at 3.9-percent financing.' "