Selling Digital Printing -- Pointing in a Digital Direction

* Direct Mail Express purchased three Xerox DocuColor iGen3 digital production presses, with another on order, to keep the digital color printing segment of its business on the cutting edge of personalized communications. With the four iGen3s, DME is able to provide its customers with more four-color variable data print offerings and at more affordable prices. The installation is reportedly one of the largest to date at a single commercial printing site. "The challenge for Xerox was not just to deliver a new four-color digital press, but also to help us create a whole new market. They exceeded our expectations," reports Mike Panaggio, CEO. "We don't see a press. We see a high-speed fulfillment product that offers incredible quality, speed and flexibility with limitless potential."