Selling Digital Printing -- Pointing in a Digital Direction

That time is no more. While traditional offset printing remains a cornerstone of today's commercial print world, its more digitally savvy sibling—variable data digital printing—is maturing fast and is already looking to step into some of its older brother's shoes.

Today's commercial printers need support for the successful transition to understanding, selling, marketing and building profit centers around variable data digital printing. Recognizing this fundamental requirement, leading digital press providers are working earnestly to help customers embrace one-to-one printing technologies.