Selling Digital Printing -- Pointing in a Digital Direction
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The team analyzes a printer's business and reviews with its executives the habits of highly profitable digital print providers, formulates a strategy of how to implement a solution that's right for a given business, as well as provides sales coaching so that the sales team of a newly digitized printing operation knows how to sell individualized communications.
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- Companies:
- Heidelberg
- Xerox Corp.
- People:
- Regina Testa
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