SELLING DIGITAL VS. OFFSET -- Making the Right Impression

The company exec says he is considering hiring one or two people that would solely represent the POD center. "Digital work is a much shorter run, smaller sales size so we see a lot larger volume of orders than on the commercial side," he points out. "My feeling is we need to get people out there who are looking to cut their teeth and make a career in the industry. It's a great starting point for them to go in and hit the departments within corporations that our traditional sales people are not calling on."