SELLING DIGITAL VS. OFFSET -- Making the Right Impression

"Worth Digital was created as a separate division in order to distinguish our digital product from our traditional offset printing," explains Susan Higgins, director of marketing. "Four years ago, when our Indigo TurboStream went into service, there was a difference in print quality between offset and digital. We felt it was important to be clear with our customers that, while digital offered advantages of speed and economy, the results were not the same as what buyers had come to expect from our traditional presses.