SELLING DIGITAL VS. OFFSET -- Making the Right Impression

To that end, Worth Higgins custom builds Web-enabled print ordering systems for select customers. This can include enabling a sales force to create and order brochures online, on demand.

"Using these systems, clients can control their own brand quality, ensure compliance requirements, manage material content and protect corporate security. They benefit from reduced inventory and fulfillment costs, labor savings, reduction of waste and increased availability of marketing materials," Higgins concludes.