Sales Efficiency Is a Must —Sherburne

None of it would have been possible with a conventional sales approach. Spiegal says, “If you want to sell new ideas to companies like Cal, you need to spend time with the marketing department. Purchasing and IT are not likely to be champions for this type of change.”

Leverage what you have learned either by attending Graph Expo (next year, if you missed this show) or reading articles about it. Incorporate that information and knowledge into your business to achieve more operational efficiency.