Sales Efficiency Is a Must —Sherburne

But when you are doing so, again, it’s important not to forget the sales force. Look into training such as that offered by WinningStance or others that can reinvigorate your sales force by giving them a new approach and something new to talk about. You will never look back! PI

—Cary Sherburne

About the Author
Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. She is a frequent speaker at industry events, a regular contributor to industry publications and has written three books, which are available for purchase through the Bookstore section on Printing Impressions’ Website (www.piworld.com). Sherburne can be reached at Cary@SherburneAssociates.com.